Privacy notice

Information we may hold about you
Information you’ve provided to us, including our websites
Information about products and services you’ve ordered or enquired about
Information provided by other companies who have obtained your permission to share information about you
Information about your interaction with adverts and services such as registration, comments
Information we collect using cookies stored on your device (for example, this may be a PC, phone or tablet) about your use of MailOnline and/or selected third party websites. For more information on cookies and how to manage them, please see our cookies notice below.
Your IP address, this is a number that identifies a specific network device on the internet and is required for your device and is required for your device to communicate with websites
Technical information from your device relating to the service you receive
Information relating to the location of the device you use to access our Site.
Please do not submit your personal information to us if you do not wish us to collect it.

Location-based and user specific services
Delivery of certain content on the Site requires you to agree to the use of your location (for example to deliver content, advertising or services such as weather that need to be relevant to where you are) along with an anonymous device identifier to enable us to recognize your browser or mobile device and provide these services across subsequent visits to our Site.
To enable the delivery of these services we will use(i) the latitude and longitude of your location and (ii) your Identifier for Advertisers (IFA) code for your iPhone, or the Android ID on Android or, place a unique cookie on the browser of your device when you first visit the Site , or a similar identifier as applicable (each a “Device Identifier”). See our Cookies notice for more information on the use of cookies and Device Identifiers on our Site.
Your location will be determined either from a lookup of your public IP address (sent in the request for content to our servers) from a public GeoIP database (effectively giving us the location of your Internet Service Provider), or directly from the device depending on its capabilities and the permissions granted to access this information.
If you consent, your location and Device Identifier will be used so that we can, together with our advertisers, provide content and advertising which is relevant to both you and your location (called “Personalized Advertising”). Please see Internet Based Advertising, Advertising Services below for further information.
You can unsubscribe from these user and location based services or withdraw your consent to receiving Personalized Advertising at any time by setting the ‘Do Not Track’ preference in your browser. More information about how to do this is available by visiting our ‘controlling interest based advertising and other third party cookies’ page. You can also set the ‘Limit Ad Tracking’ property located in the settings screen of your Apple iPhone or iPad, or by resetting your Android ID through many of the apps that do this available in the Play Store. You can also stop all information collection by uninstalling applications on your device. You may use the standard uninstall process available as part of your mobile device.
How we may use your information

By using this Site, you agree that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business which shall include (without limitation):
Verifying your identity (for example when you return to the Site)
Personalizing your visits to the Site and developing the design and style of the Site to improve the services provided to you
Informing you about the latest changes to the Site, or products, services or promotional offers that you might find interesting
Dealing with, and responding to you about, a comment you have submitted for or on our message boards, blogs and other such user generated content facilities
Enabling you to share our content with others e.g. using our Email a friend and Share this article facilities
Informing you if you have been successful in any Site competitions or promotions
Compiling customer reviews
Conducting market research
Carrying out statistical, technical and logistical analysis
According to your preferences, communicating (and personalizing such communication) with you:
To send you periodic newsletters about your chosen services
To send you direct marketing. This may include communications by post, telephone or email or SMS about us and our business partners’ products and services, events and special offers, including where applicable, for a reasonable time after you have ceased to be a reader of ours
To provide you with personalized services, such as providing with you with viewing recommendations and tailored advertising. This includes where we have agreement to store information about you on the devices you use, for example to make some of the adverts you see more relevant to you
To provide you with location based services such as weather information based on your location
To provide you with advertising more relevant to your interests and your online behavior through the use of cookies when you visit our website(s)
We may share your personal information with other companies within the DMGT group of companies
Subject to obtaining your consent, we may also supply personal information about you to third parties
We may transfer, sell or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganization of our business.